Joe Lee
About Joe Lee
Joe Lee serves as the Global E Commerce Business Manager at Acer, where he has worked since 2020, overseeing eCommerce operations in Australia, the Philippines, Thailand, and Malaysia. He has a background in marketing and business development, with previous roles at CIBIZO LIMITED and Indice Studio.
Work at Acer
Joe Lee has served as the Global eCommerce Business Manager at Acer since 2020. In this role, he manages eCommerce operations across four countries: Australia, Philippines, Thailand, and Malaysia. He is responsible for the profit and loss of Acer's eCommerce business and formulates marketing campaigns based on customer journey analysis. Joe collaborates closely with Acer's brand and web teams to develop a consistent strategy for long-term eCommerce growth. He also explores potential channels to enhance traffic and conversion rates on Acer's eCommerce platforms.
Previous Experience
Before joining Acer, Joe Lee worked at CIBIZO LIMITED as Deputy Marketing Officer from 2019 to 2020. He also held the position of Business Development Manager at Indice Studio from 2016 to 2018. Earlier in his career, he worked as a Customer Service Representative at CIBC from 2015 to 2016. These roles contributed to his expertise in marketing and business development within the eCommerce sector.
Education and Expertise
Joe Lee earned a Bachelor’s Degree in Psychology from Simon Fraser University, where he studied from 2011 to 2015. His educational background supports his analytical approach to formulating marketing campaigns and understanding customer behavior in the eCommerce landscape. He utilizes tools such as Magento to optimize eCommerce performance, focusing on key metrics like SEO, average order value (AOV), and conversion rate (CVR).
Collaborations and Partnerships
In his role at Acer, Joe Lee collaborates with major technology partners including Intel, AMD, and Microsoft. These partnerships facilitate co-marketing opportunities that enhance Acer's eCommerce initiatives. His ability to work with these industry leaders contributes to the strategic growth of Acer's online business.