Joey Koh Jiahui
About Joey Koh Jiahui
Joey Koh Jiahui is a Senior Marketing Communications Executive at Acer, where she has worked since 2022, leading initiatives such as the Acer Predator League and overseeing marketing activities across various regions. She holds a Bachelor of Marketing from RMIT University and has previously held roles at Luxasia Pte Ltd, eWerkz Projects, and Acer in different marketing capacities.
Work at Acer
Joey Koh Jiahui currently serves as a Senior Marketing Communications Executive at Acer, a position held since 2022 in Singapore. In this role, she spearheads various marketing initiatives, including the Acer Predator League events in Bangkok, Tokyo, and Manila. She has managed Acer's participation in IT Shows since 2018 and was the main marketing lead for Edutech Asia 2023. Additionally, she chairs weekly marketing communications meetings to foster collaboration between product marketing and sales teams. Her responsibilities also include overseeing digital and offline marketing activities across regions such as Mongolia, Nepal, Pakistan, and Sri Lanka.
Previous Experience at Acer
Prior to her current role, Joey worked at Acer as a Marcom Executive from 2018 to 2022. During this four-year tenure, she contributed to various marketing strategies and initiatives that supported the company's objectives. Her experience at Acer has provided her with a strong foundation in marketing communications within the technology sector.
Career at Luxasia Pte Ltd
Joey Koh began her professional career at Luxasia Pte Ltd, where she worked as a Retail Associate from 2013 to 2014. This role allowed her to gain valuable experience in retail marketing and customer engagement, which contributed to her skill set in marketing communications.
Education and Expertise
Joey holds a Bachelor of Marketing from RMIT University, where she studied from 2012 to 2014. She also earned a Diploma in Marketing from Nanyang Polytechnic. Her educational background has equipped her with the necessary knowledge and skills to excel in her marketing roles, particularly in communications and strategic marketing.
Event Management Experience
Before joining Acer, Joey worked at eWerkz Projects as a Senior Event Executive from 2015 to 2018. In this position, she gained extensive experience in event management, which has been beneficial in her current marketing communications role, especially in organizing large-scale events like the Acer Predator League.