Joumana Karam
About Joumana Karam
Joumana Karam serves as the Head of Marketing for Acer MEA and the E-Mobility Marketing Manager for Acer EMEA. With extensive experience in marketing and product management across various roles in the technology sector, she has been instrumental in launching new products and enhancing Acer's digital presence in the Middle East and Africa.
Current Role at Acer
Joumana Karam currently serves as the Head of Marketing for Acer Middle East and the e-Mobility Marketing Manager for Acer EMEA. In this role, she is responsible for overseeing marketing strategies and initiatives across the region. She has been in this position since 2023 and is based in the United Arab Emirates. Her responsibilities include maintaining influencer relations and driving retail campaigns, which are essential for enhancing Acer's market presence.
Previous Experience at Acer
Joumana Karam has held multiple positions at Acer Middle East. She worked as the Country Product Business Unit Head for the MEA region from 2015 to 2018. Following that, she served as the Head of Marketing and Product Business Unit from 2018 to 2022. Additionally, she was the Country PBU Head for Africa and Levant from 2013 to 2015. Her extensive experience at Acer spans over a decade, contributing to various marketing and product management initiatives.
Career Background
Joumana Karam's career began at Teletrade Computer Systems, where she worked as a Technical Department Coordinator from 1996 to 2000. She then joined SONY Gulf FZE as a CSD & MIS & Sales & Marketing Executive, serving from 2000 to 2006 in Lebanon and the UAE. Following her time at SONY, she worked at Maxtor as a Sales & Marketing Executive for 9 months in 2006. Her diverse background in sales and marketing has equipped her with a broad skill set relevant to her current role.
Education and Expertise
Joumana Karam holds a Master's degree in Electrical and Electronics from ULFG II - Roumieh, which she completed from 1990 to 1995. She also studied at U21, where she achieved a mini MBA and an MBA in 2009. Her educational background provides her with a solid foundation in both technical and business aspects, enhancing her capabilities in marketing and product management.
Marketing Initiatives and Leadership
In her current and previous roles, Joumana Karam has been instrumental in launching new e-Mobility products across the EMEA region. She leads multicultural teams, which is crucial for effective communication with diverse nationalities. Her work involves collaborating with marketing agencies and managing digital campaigns to strengthen Acer's digital presence in the region. She oversees marketing activities for Acer group brands in English-speaking countries in Africa, excluding the SADEC region.