Juanjuan Ye
About Juanjuan Ye
Juanjuan Ye is the Head of the China Marketing Department at Acer, where she has worked since 2012. She has a background in accounting and extensive experience in marketing across various industries, including FMCG and IT.
Current Role at Acer
Juanjuan Ye serves as the Head of China Marketing Department for Build Your Own Cloud & Tablet BG at Acer. She has held this position since 2012, accumulating over 12 years of experience in this role. Her responsibilities include overseeing marketing strategies and initiatives tailored to the Chinese market, focusing on cloud solutions and tablet products.
Previous Work Experience
Before her tenure at Acer, Juanjuan Ye worked in various roles across multiple companies. She was a Brand Manager at Nestle from 2009 to 2012, an Assistant Brand Manager at Kraft Foods from 2005 to 2008, and held positions as an Accountant at MITSUI and Microsoft from 2001 to 2004. Additionally, she worked as a Senior Account Executive at Hill+Knowlton Strategies from 2008 to 2009.
Education and Expertise
Juanjuan Ye earned her Bachelor's degree in Accounting from Beijing University of Technology, where she studied from 1997 to 2001. Her educational background provides a strong foundation for her career in marketing and brand management. She is proficient in developing and executing merchandising programs and translating brand strategy into actionable projects.
Industry Experience
Juanjuan Ye has extensive experience in both the fast-moving consumer goods (FMCG) and information technology (IT) industries. She has worked in both in-house and agency roles, giving her a comprehensive understanding of market dynamics. Her experience includes new product launches, packaging design, and consumer promotion.
Project Management Skills
Juanjuan Ye demonstrates excellent project management skills, with a focus on decision quality. Her ability to manage projects effectively has contributed to her success in various marketing initiatives throughout her career.