Julian L.
About Julian L.
Julian L. is a Global Marketing Manager currently working at Acer in Taipei, Taiwan. He has extensive experience in marketing roles across various companies, including Edenred Taiwan and Samsung Electronics Taiwan, and holds an MBA from National Taiwan University.
Current Role at Acer
Julian L. serves as the Global Marketing Manager at Acer, a position he has held since 2020. In this role, he is responsible for overseeing global marketing initiatives and strategies that align with the company's objectives. His work includes managing campaigns and ensuring brand consistency across various markets. His tenure at Acer has been marked by significant projects, including the global launch campaign for a co-branded premium laptop with Porsche Design.
Previous Experience at Edenred Taiwan
Julian L. has extensive experience at Edenred Taiwan, where he held multiple roles from 2007 to 2012. He began as an Account Executive in 2007, followed by a promotion to Senior Account Executive from 2008 to 2009, and later served as Assistant Marketing Manager from 2010 to 2012. His responsibilities included managing client accounts and developing marketing strategies to enhance brand visibility.
Experience at Samsung Electronics Taiwan
Julian L. worked at Samsung Electronics Taiwan as an Assistant Marketing Manager from 2016 to 2020. During this period, he contributed to various marketing initiatives that supported product launches and brand promotion. His role involved developing marketing plans and executing campaigns to drive consumer engagement.
Education and Expertise
Julian L. holds a Master of Business Administration (MBA) from National Taiwan University, where he studied from 2011 to 2016. He also earned a Bachelor's degree in Political Science from the same institution, completing his studies from 2001 to 2005. His educational background provides a solid foundation for his expertise in marketing and business strategy.
Achievements in Marketing Campaigns
Julian L. successfully coordinated a major marketing campaign during the pandemic, collaborating with teams across six countries. He maintained high production quality and met all deadlines. Additionally, he developed a global social media content strategy for Acer, ensuring brand consistency and compliance across subsidiaries. His efforts in managing the global launch campaign for Acer's co-branded laptop resulted in a YouTube View-Through Rate of 50.1%, surpassing industry benchmarks.