Lorenzo Maini
About Lorenzo Maini
Lorenzo Maini is a Senior Marketing Manager EMEA, currently working at TikTok and Kärcher, with extensive experience in marketing roles across various companies including Electronic Arts and Acer. He holds a Master's degree in Political Science from Università degli Studi di Milano and specializes in digital marketing and integrated marketing strategies.
Work at Acer
Lorenzo Maini has been serving as the Senior Marketing Manager EMEA at Acer since 2019. In this role, he is responsible for overseeing marketing strategies and initiatives across the Europe, Middle East, and Africa regions. His work involves coordinating marketing efforts, managing budgets, and leading cross-functional teams to ensure effective go-to-market execution. Maini's experience in the technology sector supports his ability to adapt marketing strategies to meet the needs of diverse audiences.
Current Role at Kärcher
Since 2021, Lorenzo Maini has held the position of Marketing Director at Kärcher, based in Milano, Lombardia, Italia. In this capacity, he has contributed to expanding the company's consumer digital footprint and enhancing its B2B and e-commerce potential. Maini's leadership in marketing strategies has focused on engaging consumers and driving brand awareness through innovative campaigns.
Experience at Electronic Arts
Lorenzo Maini has a significant tenure at Electronic Arts, where he has worked in various marketing roles since 2007. His current position as Head of Marketing, which he has held since 2015, involves planning and executing comprehensive marketing strategies. Previously, he served as a Senior Product Marketing & Communication Manager from 2013 to 2015, and as a Senior Product Marketing Manager from 2007 to 2013. His experience includes launching new video game franchises and digital services aimed at young audiences.
Educational Background
Lorenzo Maini studied at Università degli Studi di Milano, where he earned a Master's degree in Political Science with a focus on International Relations and Economics. This academic background provides him with a solid foundation in understanding market dynamics and consumer behavior, which he applies in his marketing roles.
Marketing Expertise
Lorenzo Maini possesses a strong digital marketing background, complemented by expertise in content creation, offline marketing, and data analysis. He is skilled in coordinating cross-functional teams, including finance, legal, supply chain, and product development, to execute marketing strategies effectively. Maini is known for his consumer-centric approach and has a proven track record of building integrated marketing strategies that engage consumers and drive results.