Macy Chang
About Macy Chang
Macy Chang is a Product Marketing professional at Acer, where she has worked since 2016. She has a background in Chinese Language and Literature and Globalization and Communications, and has experience in account management and marketing planning.
Work at Acer
Macy Chang has been working at Acer since 2016, currently holding the position of Product Marketing. In this role, she leads the creation of product content, which includes videos, website copy, and social media campaigns. She plays a key role in planning and participating in global product launches, ensuring that marketing strategies align with the company's objectives. Prior to her current role, she served as a Marketing Planner at Acer from 2013 to 2016, where she contributed to various marketing initiatives.
Previous Experience at Cal-Comp Electronics
Before joining Acer, Macy Chang worked at Cal-Comp Electronics and Communications, Ltd. as an Account Manager from 2012 to 2013. In this position, she managed client accounts and was responsible for maintaining relationships with customers. Her experience at Cal-Comp provided her with insights into the electronics and communications industry, which she later applied in her marketing roles.
Education and Expertise
Macy Chang holds a Bachelor of Arts (BA) in Chinese Language and Literature from National Chengchi University, where she studied from 2004 to 2009. She furthered her education by obtaining a Master of Arts (MA) in Globalization and Communications from the University of Leicester in 2010. Her academic background equips her with a strong understanding of cultural and communication dynamics, which she leverages in her marketing strategies.
Marketing Skills and Responsibilities
In her current role in Product Marketing at Acer, Macy Chang utilizes shipping reports, sales data, and competitor research to gain insights into customer behavior and identify untapped market opportunities. She is responsible for briefing press and PR teams to ensure consistent messaging for new products. Additionally, she regularly speaks and presents about products to both external and internal audiences, showcasing her communication skills and expertise in product marketing.