Marcela čechová
About Marcela čechová
Marcela Čechová is a Marketing Communication Specialist with over two decades of experience in public relations and marketing for the IT hardware sector. She currently works at Acer in Prague and has a strong understanding of the Czech media landscape.
Work at Acer
Marcela Čechová has been employed at Acer since 2003, serving as a Marketing Communication Specialist. Her role spans over two decades, during which she has contributed to various marketing initiatives and strategies. Based in Prague, she is responsible for planning and organizing events that enhance the brand's visibility and engagement within the IT sector. Her extensive experience in the industry allows her to effectively manage recruitment, oversight, and collaboration with agencies and subcontractors involved in marketing projects.
Previous Experience at SWS a.s.
Before joining Acer, Marcela Čechová worked at SWS a.s. as a Product Manager from 1997 to 2000. During her three years in Slušovice, Czech Republic, she gained valuable experience in product management within the IT hardware sector. This role helped her develop skills in managing product lifecycles and understanding market needs, which she later applied in her marketing communication career.
Education and Expertise
Marcela Čechová studied at Obchodní akademie Tomáše Bati Zlín from 1993 to 1997, completing a four-year program. Her educational background laid the foundation for her career in marketing and communications. With over a decade of experience in managing Public Relations and Marketing Communication, she possesses a deep understanding of the Czech IT and technology-focused media landscape, which aids her in maintaining strong relationships with journalists.
Marketing Communication Responsibilities
In her current role at Acer, Marcela Čechová handles various responsibilities related to marketing communication. She is involved in budget planning, execution, and reporting for marketing activities. Her expertise includes managing end-to-end processes in Public Relations, ensuring that marketing strategies align with the company's objectives. Additionally, she is responsible for planning and organizing events that promote the brand and engage with its audience.