Placido Faranda
About Placido Faranda
Placido Faranda serves as the Head of E-Commerce Business Enhancement and Customer Experience for EMEA at Acer, a position he has held since 2020. With extensive experience in digital marketing and e-commerce, he has previously worked for notable companies such as Vodafone and Havas Group.
Current Role at Acer
Placido Faranda serves as the Head of E-Commerce Business Enhancement & Customer Experience for the EMEA region at Acer. He has held this position since 2020, contributing to the company's strategic initiatives in enhancing customer engagement and optimizing e-commerce operations. His role involves overseeing various projects aimed at improving the overall digital shopping experience for customers across Europe, the Middle East, and Africa.
Previous Experience at Acer
Prior to his current role, Placido Faranda worked at Acer as the Head of E-Commerce Marketing & Digital Acquisition for the EMEA region from 2012 to 2019. He also served as the Head of E-Commerce EMEA and Global E-Commerce Advisor for a brief period in 2014-2015 in Taipei City, Taiwan. His tenure at Acer included leading marketing strategies and digital acquisition initiatives to drive online sales.
Digital Marketing Career
Placido Faranda has extensive experience in digital marketing, having worked as a Digital Marketing Manager at Havas Group from 2004 to 2006 and as a Senior Digital Marketing Manager at Vodafone from 2008 to 2012. His responsibilities included managing digital marketing campaigns and leading teams to achieve marketing objectives in competitive markets.
Educational Background
Placido Faranda studied at Université Paris 8, where he focused on Communication and Media Economy and completed his PhD research from 2003 to 2007. He also holds a Master's degree in Electronic Media and Internet Marketing from the same institution, achieved in 2003. Earlier, he earned a Diploma in Sciences of Communication from Università degli Studi di Salerno between 1996 and 2001.
Expertise in Digital Analytics
Placido Faranda possesses deep expertise in digital analytics and marketing tools, including Google Analytics, Omniture, and various CRM systems. His proficiency in these tools has enabled him to manage substantial advertising budgets, reaching up to 5.5 million, for both B2B and B2C markets, ensuring effective marketing strategies and performance tracking.