Rich Black
About Rich Black
Rich Black serves as the Director of Marketing at Acer America Corp., where he has worked since 2005. He has extensive experience in vertical marketing initiatives and has previously held positions at NVIDIA and 3Com.
Work at Acer
Rich Black has served as the Director of Marketing at Acer America Corp. since 2005, totaling 19 years in this role. He has led vertical marketing initiatives specifically targeting the K12 and Higher Education sectors. Prior to his current position, he worked as the Public Relations Manager at Acer from 2003 to 2005. In this capacity, he managed corporate, channel, retail, and vertical tradeshows, including prominent events like the Consumer Electronics Show (CES) and Acer's annual industry-wide golf tournament. He also directed the creation of Acer's first direct-to-consumer ecommerce portal, successfully meeting all revenue targets profitably.
Previous Experience in Public Relations
Before joining Acer, Rich Black held various roles in public relations. He worked as the Public Relations Manager at NVIDIA for one year from 1999 to 2000. Additionally, he served as the Public Relations Program Manager at 3Com from 1995 to 1999, where he spent four years managing communication strategies. His experience in these roles contributed to his expertise in marketing and public relations.
Education and Expertise
Rich Black studied at Blackford High School and later attended San Jose State University, where he earned a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication. His educational background has equipped him with the skills necessary for his roles in marketing and public relations, particularly in the technology sector.
Sponsorship Coordination and Partnerships
Rich Black coordinated Olympic sponsorship activities, which included overseeing the US hospitality program and product procurement for the Vancouver Olympic Committee (VANOC). He has also managed marketing relationships with technology partners, negotiating funding programs and joint press announcements. His work in these areas highlights his ability to foster strategic partnerships and manage large-scale sponsorship initiatives.