Rudy Sumadi
About Rudy Sumadi
Rudy Sumadi is the Sales Director and Head of Commercial at PT Acer Indonesia, where he has worked since 2020. He has over 26 years of experience in sales and marketing, having held various leadership roles at notable companies such as Samsung Electronics, HP, Dell, Microsoft, and Eastman Kodak.
Current Role at Acer
Rudy Sumadi serves as the Sales Director and Head of Commercial at PT Acer Indonesia. He has held this position since 2020 and is based in Jakarta, Indonesia. In this role, he manages both sales and product teams for the enterprise and corporate segments. His responsibilities include revenue and profit and loss (P&L) management, focusing on building market confidence and establishing credibility with business partners.
Previous Experience in Sales Leadership
Rudy Sumadi has extensive experience in sales leadership across various technology companies. He worked at Samsung Electronics as the Head of IT Sales from 2006 to 2008. He then transitioned to Dell as the Business Development Director for Consumer & Small Medium Business from 2008 to 2011. His tenure at HP included multiple roles, such as Director of Channel Sales Organisation and Commercial Sales Director, spanning several years. Additionally, he served as VP Sales at PT. XL Axiata Tbk from 2018 to 2020.
Career Background in Technology Sales
Rudy Sumadi's career in technology sales began in the early 1990s. He started as a Systems Engineer at Berca Hardayaperkasa from 1990 to 1992. He later held positions at Eastman Kodak as Market Development Manager and at HP in various roles, including Corporate Account Manager and Market Development Manager. His diverse background has equipped him with skills in partner management, distribution, and consumer retail.
Education and Expertise
Rudy Sumadi studied Electrical Engineering at Oregon State University, where he earned a Bachelor of Science degree from 1986 to 1990. His educational background complements his over 26 years of experience in sales and marketing, focusing on product management, enterprise selling, and data-driven market strategies.
Focus on Go-To-Market Strategies
In his current and previous roles, Rudy Sumadi has demonstrated a strong focus on Go-To-Market strategies. He leverages his analytical skills to define market positions and gain the confidence of business partners. His approach emphasizes establishing credibility and integrity in all business dealings.