Samuel Ahumada Maldonado
About Samuel Ahumada Maldonado
Samuel Ahumada Maldonado is a Product Manager Digital at Netnow Tecnología y Computación, specializing in digital marketing strategies for Acer. He has extensive experience in social media management and sales, having worked for various companies including Acer Chile, Procter & Gamble, and Nestlé S.A.
Work at Acer
Samuel Ahumada Maldonado has been serving as the Product Manager Digital at Acer Chile since 2021. In this role, he has focused on enhancing the digital presence of Acer through various initiatives. He previously worked as the Social Media Manager at Acer Chile from 2014 to 2021, where he managed social media strategies and campaigns. His responsibilities included coordinating with influencer agencies and content agencies to develop and publish engaging content. He also led email marketing campaigns and was responsible for maintaining product listings on major retail platforms.
Education and Expertise
Samuel studied at Universidad de Santiago de Chile, where he earned a degree in Publicista with a specialization in Marketing y Negocios from 2008 to 2012. He has furthered his education by studying Google Analytics for strategic decision-making at Academia MacPC since 2014. His academic background provides a solid foundation for his roles in product management and digital marketing.
Background
Before joining Acer, Samuel worked in various roles that contributed to his expertise in sales and marketing. He was employed as an Impulsor de Ventas at Procter & Gamble and Nestlé S.A. for one month each in 2011 and 2012, respectively. He also worked as an Ejecutivo Asesor at VTR from 2012 to 2014 and as a Community Manager at Moovmedia for two months in 2014. His diverse work experience has equipped him with a broad skill set in digital marketing and product management.
Achievements
During his tenure at Acer, Samuel implemented SEO and SEM strategies for Acerstore.cl, which aimed to enhance conversion rates and brand awareness. He has led the generation of mass email marketing campaigns and managed the integration with content agencies for blog content creation. Additionally, he was responsible for uploading and maintaining new SKUs on major retail platforms, ensuring that Acer's products are effectively represented online.