Season Shih
About Season Shih
Season Shih serves as the Marketing Strategy Lead in the President's Office at Gadge Tek Inc., an Acer subsidiary, where she has worked since 2020. With a background in marketing roles at Acer and a strong academic foundation in East Asian Studies and Ancient Chinese Literature, she has successfully developed marketing strategies and executed high-impact events.
Work at Acer
Season Shih has held multiple positions at Acer, contributing significantly to the company's marketing efforts. She started as a Marketing Execution Specialist/Sr. Specialist at Acer BYOC from 2013 to 2016. She then served as the Global Promotional Event Team Supervisor from 2016 to 2018, where she managed promotional events. From 2018 to 2020, she was the Marketing Manager (Head of Marcom) at Acer BYOC, followed by a role as New Business Marcom Lead at Global Marketing until 2020. Currently, she is the Marketing Strategy Lead in the President's Office at GadgeTek Inc., an Acer subsidiary, a position she has held since 2020.
Education and Expertise
Season Shih holds a Bachelor of Arts in Ancient Chinese Literature from Soochow University, where she studied from 2002 to 2006. She furthered her education at the University of Bristol, earning a Master of Science in East Asian Studies in 2008. Her academic background supports her expertise in marketing strategy and communication, particularly within the technology sector.
Achievements
During her tenure at Acer, Season Shih planned and executed a press conference for the product 'ePay Cross,' which resulted in over 100 news clips and more than 9 million in PR value. She also developed the pre-IPO marketing strategy for GadgeTek Inc., which included creating the corporate brand identity and establishing partnerships. Additionally, she successfully led the first internal communication event within the Acer group, highlighting the company's new products and technical capabilities.
Background
Season Shih has extensive experience in marketing within the technology industry, particularly at Acer and its subsidiaries. Her career spans over a decade, during which she has taken on various roles that focus on marketing communication and strategy. Her work has consistently demonstrated a commitment to exceeding business targets, achieving over 80% in performance metrics.