Shawn Liu
About Shawn Liu
Shawn Liu serves as the Head of Global Digital Marketing Transformation at Acer and has held the position of Vice President at iProspect since 2017. He earned a Master of Arts in Communication Management from USC Annenberg School for Communication and Journalism.
Work at iProspect
Shawn Liu has held the position of Vice President at iProspect since 2017. In this role, he has contributed to the company's digital marketing strategies and initiatives for a period of seven years in Taiwan. Prior to this, he served as Executive Director at iProspect from 2012 to 2017, where he was involved in leading various marketing projects in Taipei. His extensive experience at iProspect has equipped him with a strong foundation in digital marketing.
Work at Acer
Since 2021, Shawn Liu has been serving as the Head of Global Digital Marketing Transformation at Acer. In this role, he is responsible for overseeing the company's global digital marketing strategies and initiatives. His leadership in this position has been ongoing for three years, focusing on enhancing Acer's digital presence and marketing effectiveness.
Education and Expertise
Shawn Liu studied at the USC Annenberg School for Communication and Journalism, where he earned a Master of Arts in Communication Management. His studies spanned from 1999 to 2000, providing him with a solid academic foundation in communication principles and strategies that inform his professional practice in digital marketing.
Professional Background
Shawn Liu has a robust professional background in digital marketing. His career includes significant roles at iProspect, where he progressed from Executive Director to Vice President. His experience spans over a decade in the marketing industry, with a focus on digital transformation and strategic marketing initiatives.