Sheryl Estrada
About Sheryl Estrada
Sheryl Estrada serves as the Retail Operations Lead – Consumer at Acer and has extensive experience in sales and retail operations, currently holding a position at Brother International Corporation as Channel Sales Assistant Manager. She has a background in account management and sales strategy, with a focus on channel expansion and performance improvement.
Current Role at Acer
Sheryl Estrada serves as the Retail Operations Lead – Consumer at Acer, a position she has held since 2017. In this role, she provides strategic direction to ensure the attainment of individual and departmental KPIs. She focuses on enhancing retail operations by implementing continuous changes to existing practices for process improvement. Additionally, she is responsible for establishing report accuracy, developing standards, and taking corrective actions to measure performance within the sales team.
Experience at Brother International Corporation
Since 2018, Sheryl Estrada has worked as the Channel Sales Assistant Manager at Brother International Corporation. In this capacity, she identifies sales opportunities through channel expansion and maintains key accounts to increase their contribution to sales growth. Her role involves analyzing market trends and developing strategies to enhance sales performance.
Previous Positions at Acer
Before her current role, Sheryl Estrada worked at Acer as the Business Partner Lead - Mobility from 2015 to 2016. In this position, she was responsible for managing business partnerships and driving sales initiatives within the mobility sector. Her experience at Acer spans multiple roles, contributing to her expertise in retail operations.
Background in Sales Management
Sheryl Estrada has extensive experience in sales management, having worked as an Account Manager at American Technologies, Inc. from 2001 to 2008. She also held the position of Senior Sales Officer at Iontech, Inc. from 2008 to 2015. Throughout her career, she has developed skills in coaching and counseling sales staff to enhance their skills and achieve sales objectives.
Education and Qualifications
Sheryl Estrada studied at the University of the East, where she gained foundational knowledge that supports her career in sales and retail operations. Her educational background complements her extensive professional experience in the technology and sales sectors.