Sooraj Balakrishnan
About Sooraj Balakrishnan
Sooraj Balakrishnan is the Head of Marketing at Acer, where he has worked since 2020. He previously held marketing roles at Intel Corporation and Acer, focusing on customer acquisition and product marketing in India.
Current Role at Acer
Sooraj Balakrishnan serves as the Head of Marketing at Acer, a position he has held since 2020. In this role, he is responsible for overseeing strategic alliances that aim to enhance Acer's market presence in India. His focus includes driving product marketing initiatives to boost brand preference among consumers. Balakrishnan's leadership in marketing strategies is pivotal for Acer's growth in both consumer and enterprise segments.
Previous Experience at Acer
Before his current role, Sooraj Balakrishnan worked at Acer as Manager - Marketing from 2013 to 2019. During his six years in this position, he was instrumental in developing customer acquisition strategies tailored for both consumer and enterprise markets. His tenure in Bengaluru, India, allowed him to gain significant insights into market dynamics and customer preferences.
Experience at Intel Corporation
Sooraj Balakrishnan briefly worked at Intel Corporation as Retail Marketing Lead from 2019 to 2020. His role involved managing retail marketing initiatives, contributing to the company's outreach and engagement strategies in the Bengaluru area. This position further developed his expertise in marketing within the technology sector.
Educational Background
Sooraj Balakrishnan completed his Bachelor’s degree at the University of Calicut from 2003 to 2006. He then pursued a Master of Business Administration at the International School of Business Management, graduating in 2008. His educational background provides a strong foundation for his career in marketing and business management.
Previous Roles in Marketing
Prior to his roles at Acer and Intel, Sooraj Balakrishnan gained valuable experience in marketing at Ogilvy as an Account Supervisor from 2012 to 2013 and at Percept H as an Account Manager from 2010 to 2012. These positions allowed him to develop skills in managing client accounts and executing marketing campaigns, contributing to his overall expertise in the field.