Sung Hun Choi
About Sung Hun Choi
Sung Hun Choi serves as the Director of Gaming & Strategic Projects for Europe, the Middle East, and Africa at Acer, where he has worked since 2022. He has a diverse background in marketing and product management, with previous roles at Froneri, ASUS, and LG Electronics, and holds degrees in Marketing Management and Communication Management.
Work at Acer
Sung Hun Choi currently serves as the Director of Gaming & Strategic Projects for Europe, the Middle East, and Africa at Acer. He has held this position since 2022, operating from Bioggio, Tessin, Switzerland. In this role, he leads strategic projects that emphasize digital transformation within the gaming sector. Choi previously worked at Acer as the Director of Product Marketing for Europe, the Middle East, and Africa from 2013 to 2016, where he contributed to the company's marketing strategies.
Previous Experience
Prior to his current role, Choi was the Head of Marketing at Froneri from 2020 to 2021 in Nürnberg, Bayern, Germany. He also worked at ASUS as the Product Marketing Manager for Germany and Austria in 2012. His experience at LG Electronics includes roles as Insight Marketing Manager and Account Manager for Germany, as well as Brand Marketing Manager. Additionally, he served as the Director of Marketing at Kamps GmbH from 2017 to 2020.
Education and Expertise
Sung Hun Choi studied at the University of Applied Sciences RFH Köln, where he focused on Marketing Management, Media Management, and Communication Management from 2004 to 2005. He furthered his education at the University of Applied Sciences Hochschule Fresenius Köln, achieving a Diplom Medienwirt (FH) in similar fields from 2005 to 2008. His academic background supports his extensive expertise in the premium consumer electronics and IT sectors.
Leadership and Strategic Skills
Choi possesses a strong background in leading international, cross-functional teams to meet business objectives. He has been instrumental in designing brand visions and business strategies that align with company goals. His experience includes contracting, negotiating, and change management, which have been key in driving business success across various roles.
Achievements in Digital Transformation
In his current position at Acer, Sung Hun Choi has led strategic projects in the EMEA region that focus on digital transformation within the gaming sector. His proven track record in competitive achievements highlights his capability in navigating the complexities of the consumer electronics market.