Wei Lun Li
About Wei Lun Li
Wei Lun Li serves as the Global Marketing & Branding, Integrated Marketing Planning Manager for Predator at Acer, where he manages global gaming sponsorships and oversees partnerships with game publishers. He has a background in marketing from Kingston Technology Co., Inc. and holds degrees in Mass Communication and Marketing Communication.
Current Role at Acer
Wei Lun Li serves as the Global Marketing & Branding, Integrated Marketing Planning Manager for the Predator brand at Acer. He has held this position since 2018 in Taipei City, Taiwan. In this role, he manages Predator's global gaming sponsorships, ensuring they align strategically with brand objectives. He also oversees partnerships with global game publishers, enhancing collaborative marketing efforts. Additionally, he leads the development and execution of global marketing campaigns, focusing on innovative strategies that promote the Predator brand.
Previous Experience at Kingston Technology
Prior to his current role at Acer, Wei Lun Li worked at Kingston Technology Co., Inc. from 2011 to 2017. He began as a Marketing Specialist for the APAC region from 2011 to 2013, where he was responsible for strategic planning at a global level for the Predator brand. He then advanced to the position of Marketing Supervisor for the APAC region from 2013 to 2017, where he continued to develop marketing strategies in Taiwan.
Education and Academic Background
Wei Lun Li earned his Bachelor's degree in Mass Communication/Media Studies from Ming Chuan University, where he studied from 2000 to 2004. He furthered his education by obtaining a Master's degree in Marketing Communication from the University of Westminster, completing his studies from 2008 to 2009. This academic background supports his expertise in marketing and branding within the technology sector.
Strategic Planning and Marketing Expertise
In his current and previous roles, Wei Lun Li has demonstrated expertise in strategic planning and integrated marketing. He is responsible for integrating market insights and trends into marketing strategies for the Predator brand. His work involves ensuring that marketing initiatives are aligned with the overall brand objectives and resonate with target audiences in the gaming industry.