Jeffrey Yee
About Jeffrey Yee
Jeffrey Yee is the Vice President of Demand Generation at Achievers, where he oversees global marketing funnel management. He has extensive experience in demand generation across various roles in the software industry, including previous positions at Shutterstock, Ghostery, and Dun & Bradstreet.
Current Role at Achievers
Jeffrey Yee currently serves as Vice President of Demand Generation at Achievers. He has held this position since 2023, overseeing global marketing funnel management across multiple demand channels. His role focuses on improving marketing and sales alignment for SaaS-based companies, particularly those in various growth stages.
Previous Experience at Achievers
Jeffrey Yee has held multiple positions at Achievers. He worked as Director of Demand Generation from 2020 to 2021 and then advanced to Senior Director of Demand Generation from 2021 to 2022. His tenure at Achievers has spanned nearly three years, contributing to the company's demand generation strategies.
Professional Background in Demand Generation
Jeffrey Yee has extensive experience in demand generation across various organizations. He worked at Shutterstock as Director of Demand Generation and Account Based Marketing from 2018 to 2020. Prior to that, he held roles at Ghostery, Inc. and Dun & Bradstreet, where he developed his expertise in marketing operations and analytics.
Educational Qualifications
Jeffrey Yee studied at Wilfrid Laurier University, earning a Bachelor of Business Administration (HBBA) with a focus on Business and Economics from 2000 to 2004. He furthered his education at Schulich School of Business - York University, where he achieved a Master of Business Administration (MBA) and was recognized on the Dean’s Honour List from 2012 to 2013.
Expertise in Marketing Strategies
Jeffrey Yee possesses expertise in various aspects of marketing, including managing events, paid media, email campaigns, website SEO/CRO, and marketing operations. His background includes both client-side and management consulting roles, specifically in driving product and field marketing within the Enterprise Software sector.