Lauren Ashmore, MBA
About Lauren Ashmore, MBA
Lauren Ashmore, MBA, is a Global Website Marketing Strategist based in Toronto, Ontario, with extensive experience in digital marketing and education. She has held various roles, including Digital Marketing Manager at Knockri and Professor at Humber College, and currently leads website projects at Achievers.
Work at Achievers
Lauren Ashmore serves as the Global Website Marketing Strategist at Achievers since 2023. In this role, she leads cross-functional website projects by collecting requirements, defining tasks, and providing status updates. She manages website direct channel task creation using Wrike, ensuring alignment with the overarching website strategy roadmap. Additionally, she reviews and assesses cross-region opportunities for conversion rate optimization tasks with a global perspective.
Previous Experience in Digital Marketing
Prior to her current position, Lauren worked at Knockri | Diversity at Work as a Digital Marketing Manager from 2021 to 2022. She also held the role of Digital Marketing and Events Manager for a brief period in 2022. Her experience includes working as a Digital Marketing Strategist at AS Advertising from 2018 to 2021, where she developed and implemented strategies for conversion rate optimization through rapid testing and analytics across global websites.
Academic Background
Lauren Ashmore studied at the DeGroote School of Business - McMaster University, where she earned her Master of Business Administration (MBA) from 2020 to 2021. She is also pursuing a Bachelor of Commerce (B.Com.) in Digital Business Management at Humber College, which she began in 2018. Earlier, she completed an Advanced Diploma in Film and Television Production at Humber College from 2008 to 2011.
Teaching and Mentorship Roles
Lauren has experience in education, having served as a Professor at Humber College from 2016 to 2021. She also worked as a Media Lead and Student Mentor at the same institution for six months in 2018. Her roles involved guiding students and contributing to their academic development.
Early Career and Technical Roles
Lauren began her career in various technical and sales roles. She worked as a Sales Associate at Downtown Camera Ltd. from 2011 to 2015 and later as an eCommerce Coordinator and Digital Marketer at the same company from 2015 to 2016. Additionally, she held positions as a Lab Operator and Sales Associate at Black's Photography and as a Prep Technician at 3D Camera Company.