Bob Siller
About Bob Siller
Bob Siller serves as the Senior Director of Product Marketing at Achronix Semiconductor Corporation, where he has been instrumental in implementing advanced marketing solutions and championing Gen AI initiatives. He holds a Bachelor of Science in Electrical Engineering from the University of Illinois Urbana-Champaign and an MBA from Santa Clara University.
Current Role at Achronix Semiconductor Corporation
Bob Siller serves as the Senior Director of Product Marketing at Achronix Semiconductor Corporation, a position he has held since 2022. In this role, he is responsible for overseeing product marketing strategies and initiatives within the company. His leadership has been pivotal in enhancing the company's market presence and driving product innovation.
Previous Experience at Achronix
Before his current role, Bob Siller worked as the Director of Product Marketing at Achronix Semiconductor Corporation from 2019 to 2022. During his tenure, he championed the deployment of Generative AI solutions, including a pilot program for Chat GPT Teams and Microsoft Copilot, which improved workflows for employees. He also implemented Salesforce marketing automation, leading to significant increases in lead generation and opportunity pipeline.
Professional Background at Intel Corporation
Bob Siller has prior experience at Intel Corporation, where he held the position of Marketing and Sales IT Director from 2017 to 2019. He also served as Sr Manager of Business Systems from 2015 to 2016. His roles at Intel involved managing marketing systems and strategies, contributing to the company's operational efficiency.
Educational Background
Bob Siller earned a Bachelor of Science degree in Electrical Engineering from the University of Illinois Urbana-Champaign, where he studied from 1995 to 1999. He later obtained a Master of Business Administration (MBA) from Santa Clara University, completing his studies from 2003 to 2005. Additionally, he achieved Ranger status through Trailhead by Salesforce, enhancing his expertise in marketing automation.
Key Contributions and Initiatives
Throughout his career, Bob Siller has made significant contributions to product marketing and competitive analysis. At Achronix, he developed competitive analysis for FPGAs, emphasizing features such as 2D network on chip and machine learning processors. He also created investor relations positioning and case studies to showcase the value of Achronix technology in high-growth applications.