Janet Molina
About Janet Molina
Janet Molina is the Director of Growth Marketing at Aclaimant, where she has worked since 2024. She has extensive experience in digital marketing, having held various roles at BMO Financial Group, Leapfrog Online, and Chamberlain Group, and holds degrees in International Marketing and Diplomacy.
Current Role at Aclaimant
Janet Molina serves as the Director of Growth Marketing at Aclaimant, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that drive growth and enhance the company's market presence. Her expertise in digital marketing and strategic decision-making supports Aclaimant's objectives in the competitive landscape.
Previous Experience at BMO Financial Group
Janet Molina has extensive experience at BMO Financial Group, where she held multiple roles. She worked as a Digital Marketing Manager for Wealth Management from 2012 to 2013, and later as a Senior Digital Marketing Manager for Deposits & Channel portfolios from 2017 to 2020. Additionally, she served as a Digital Marketing Manager for Personalization and Optimization from 2013 to 2017. Her tenure at BMO Financial Group spanned nearly eight years, contributing to various marketing initiatives.
Education and Expertise
Janet Molina holds a Bachelor of Science degree in International Marketing from DePaul University. She also studied Diplomacy at Sapienza Università di Roma, where she earned a BS degree. Her educational background equips her with a strong foundation in marketing principles and international relations, enhancing her strategic approach in her professional roles.
Marketing Skills and Techniques
Janet Molina employs various analytical techniques in her marketing strategies, including value curve analysis, waterfall analysis, perceptual mapping, and conjoint analysis. She is skilled in using Adobe Test and Target for A/B testing and personalization. Additionally, she incorporates storytelling techniques in her reporting to effectively communicate marketing insights, which aids in strategic decision-making.
Career Progression and Roles
Before her current role at Aclaimant, Janet Molina worked as a Manager of Digital Media at Chamberlain Group (CGI) from 2021 to 2024. She also gained experience as a Marketing Specialist in Product Development at Leapfrog Online from 2010 to 2012 and as a Market Research Assistant at The Link Group from 2009 to 2010. This diverse career path has provided her with a comprehensive understanding of various marketing functions.