Craig Hanna
About Craig Hanna
Craig Hanna serves as the Director of Product Management at Acquia, where he oversees multiple product areas. He has an extensive background in digital marketing, having held leadership roles at Econsultancy and Cohesion Web Technologies, and has taught at several prestigious institutions.
Current Role at Acquia
Craig Hanna serves as the Director of Product Management at Acquia, a position he has held since 2021. In this role, he is responsible for overseeing three key product areas: Acquia CMS, Low-code Site Building (Site Studio), and SaaS Headless. His work focuses on enhancing product offerings and ensuring they meet the needs of clients in the digital marketing space.
Previous Experience at Econsultancy
Hanna worked at Econsultancy from 2006 to 2011, where he held the position of Director of Consulting Services for five years. He later advanced to the role of Executive Vice President (Managing Director) from 2011 to 2015. During his tenure, he contributed to the growth and development of digital marketing consulting services.
Teaching and Educational Contributions
Craig Hanna has taught digital marketing and leadership at several prestigious institutions, including Columbia University, HULT, Stockholm School of Economics, and Cambridge College of Marketing. His educational contributions reflect his expertise in the field and his commitment to developing future leaders in digital marketing.
Advisory Role at Global Marketing Alliance
Since 2015, Hanna has served as an Investor and Advisor at Global Marketing Alliance. In this capacity, he provides insights and guidance to data-driven marketers, leveraging his extensive experience in marketing operations and digital strategies.
Keynote Speaker and Industry Influence
Hanna is a regular keynote speaker at events across Europe and the United States, focusing on digital marketing and transformational topics. He is recognized for his thought leadership in the industry and has launched the world's first Masters in Digital Marketing, showcasing his commitment to advancing education in this field.