Deanna Ballew
About Deanna Ballew
Deanna Ballew serves as the Senior Vice President of Digital Experience Platforms and Artificial Intelligence at Acquia. With a background in product development and innovation, she has held various leadership roles at Widen and Acquia, focusing on design thinking and technology-driven solutions.
Current Role at Acquia
Deanna Ballew currently serves as the Senior Vice President of Digital Experience Platform (DXP) and Artificial Intelligence (AI) at Acquia. She has held this position since 2024, contributing to the company's strategic initiatives in enhancing digital experiences through innovative technology solutions.
Previous Experience at Widen
Deanna Ballew has extensive experience at Widen, An Acquia Company. She worked as Chief Innovation Officer from 2020 to 2021, focusing on innovation strategies. Prior to that, she held the role of Vice President of Product Development from 2017 to 2020, and briefly served as Vice President of Product from 2021 to 2022. Her tenure at Widen spans various roles, including Software Development & Infrastructure Manager from 2010 to 2014 and Project Services Lead from 2004 to 2010.
Education and Expertise
Deanna Ballew holds a Bachelor of Science in Computer Science and English Writing from Loras College, which she completed from 1998 to 2002. She furthered her education by obtaining a Master of Business Administration (MBA) from the University of Wisconsin-Madison between 2018 and 2020. Her academic background supports her expertise in technology and business management.
Focus on Innovation and Design Thinking
Deanna emphasizes the application of design thinking practices and hypothesis-driven experiments to identify and implement new solutions. She believes that innovation involves changing human behavior and addressing problems that can significantly impact work and life. Her approach prioritizes finding valuable problems that technology can solve.
Early Career at EDS Group
Deanna began her career at EDS Group, where she worked as a Web Designer from 2002 to 2004 and as a Business Analyst for a brief period in 2002. This early experience laid the foundation for her future roles in software development and product management.