Jake Athey
About Jake Athey
Jake Athey serves as the VP of Go-To-Market and Sales for Digital Asset Management (DAM) and Product Information Management (PIM) at Acquia, where he has worked since 2023. He has a background in marketing leadership, having held various roles at Widen Enterprises and Acquia, and is certified in Pragmatic marketing principles.
Work at Acquia
Jake Athey currently serves as the Vice President of Go-To-Market and Sales for Digital Asset Management (DAM) and Product Information Management (PIM) at Acquia. He has held this position since 2023, contributing to the company's strategic initiatives in Madison, Wisconsin. Prior to this role, he worked as the Vice President of Product Marketing at Acquia for four months in early 2023. Athey has also served as Vice President of Marketing and Sales from 2021 to 2023, where he focused on enhancing the company's market presence.
Background in Marketing
Jake Athey has a robust background in marketing, particularly with Widen Enterprises, where he held multiple positions over several years. His roles included Online Marketing Manager, Marketing Coordinator, and ultimately Vice President of Marketing and Customer Experience. Athey's tenure at Widen spanned from 2004 to 2023, allowing him to develop expertise in marketing resource management and operations. He has experience in bridging the gap between marketing and IT to facilitate marketing technology adoption.
Education and Expertise
Jake Athey holds a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from the University of Wisconsin-Platteville, which he completed from 2001 to 2005. He furthered his education by obtaining a Professional Development Certificate in Applied Marketing from the University of Wisconsin-Madison in 2009. Athey also earned a Master of Business Administration (MBA) from the Wisconsin School of Business between 2020 and 2022. He is a Pragmatic-certified market leader, emphasizing problem-solving and delivering effective solutions.
Leadership and Principles
Jake Athey practices the ten principles of organizational democracy as a Worldblu-certified Freedom Centered Leader. This certification reflects his commitment to fostering a democratic workplace culture. His leadership style focuses on collaboration and empowering team members, which aligns with his extensive experience in marketing and sales strategy development.
Specializations
Jake Athey specializes in marketing resource management, marketing operations management, and account-based marketing. His expertise allows him to lead global go-to-market strategies, direct sales efforts, and channel partner programs for Acquia's DAM and PIM solutions. Athey's focus on these areas supports the company's objectives in enhancing customer engagement and driving revenue growth.