Jiho (Ayla) Yang
About Jiho (Ayla) Yang
Jiho (Ayla) Yang is a Senior Manager of Marketing Analytics at Acquia, where she has worked since 2021. With a background in business intelligence and marketing analytics, she has held positions at notable companies such as Samsung Electronics America and BMW of North America.
Current Role in Marketing Analytics
Jiho (Ayla) Yang serves as the Senior Manager of Marketing Analytics at Acquia, a position she has held since 2021. In this role, she focuses on enhancing marketing investments through ROI-focused campaign launches. Her responsibilities include overseeing analytics strategies that drive effective marketing decisions and improve overall campaign performance. Yang's expertise in marketing analytics allows her to leverage data to inform strategic initiatives.
Previous Experience at Acquia
Prior to her current role, Yang worked at Acquia as the Manager of Marketing Analytics from 2018 to 2021. During her tenure, she contributed to the development of analytics frameworks that supported marketing strategies. Her experience in this position laid the groundwork for her advancement to Senior Manager, where she continues to apply her analytical skills to enhance marketing effectiveness.
Background in Business Intelligence
Yang has a solid background in business intelligence, having worked at Samsung Electronics America as a Business Intelligence Senior Associate from 2010 to 2014. She then transitioned to Samsung SDS, where she served as a Senior Business Intelligence Analyst from 2014 to 2016. In these roles, she developed her analytical skills and gained experience in data-driven decision-making processes.
Education and Academic Background
Yang completed her education at Northeastern University, where she earned a Bachelor of Science degree. She also attended Scarsdale High School. Her academic background has equipped her with the foundational knowledge necessary for her career in marketing analytics and business intelligence.
Skills and Expertise
Yang possesses strong problem-solving and troubleshooting skills, complemented by impeccable attention to detail. She is known for her ability to collaborate effectively with cross-functional teams, stakeholders, and business partners. Her expertise in statistical analysis enables her to recognize profit-based marketplaces, contributing to her success in marketing analytics.