Mark Picone
About Mark Picone
Mark Picone serves as the General Manager and Senior Vice President of Product for the Marketing Cloud at Acquia, where he has worked since 2021. He has extensive experience in product management and data services, previously holding senior roles at Experian Marketing Services, Harte-Hanks, and Adobe.
Work at Acquia
Mark Picone serves as the General Manager and Senior Vice President of Product for the Marketing Cloud at Acquia. He has held this position since 2021, contributing to the company's strategic direction and product management. His role encompasses oversight of Acquia's customer data platform, open source marketing automation, experimentation, and web personalization products. Picone has cultivated executive relationships to ensure customer retention and drive growth within the organization. He holds indirect responsibility across all customer-facing and go-to-market functions, demonstrating his influence on Acquia's operational success.
Previous Experience at Experian Marketing Services
Prior to joining Acquia, Mark Picone worked at Experian Marketing Services as the Senior Vice President of Global Data Product Development from 2008 to 2015. During his seven-year tenure, he focused on developing data-driven products and services that enhanced customer engagement and marketing effectiveness. His leadership in this role contributed to the growth and innovation of Experian's marketing solutions.
Background in Technology and Management
Mark Picone has a robust background in technology and management, having served as Group Managing Director and Chief Technology Officer at Harte-Hanks from 2000 to 2007. He also held the position of Vice President of Information and Data Services at Adobe from 2015 to 2020. His experience in these roles has equipped him with a deep understanding of data services and product development in the marketing sector.
Education and Expertise
Mark Picone earned a Bachelor of Arts degree in Computer Science with a minor in Mathematics from Temple University. He furthered his education by obtaining a Master of Business Administration (MBA) in Finance from Drexel University. His academic background provides a strong foundation for his expertise in product management and data-driven marketing strategies.
Achievements in Product Management
At Acquia, Mark Picone has significantly impacted the company's financial performance, increasing EBITA by 70% over two years. This achievement resulted from restructuring customer-facing functions and developing new OEM partnerships and mergers and acquisitions efforts. His strategic initiatives have positioned Acquia for sustained growth in the competitive marketing cloud landscape.