Joseph O.
About Joseph O.
Joseph O. is a Marketing Specialist at Acreage Holdings, where he has worked since 2020, focusing on increasing dispensary revenue and customer retention. He has extensive experience in the cannabis industry, with roles in patient care, IT, and cultivation, as well as a background in emergency services.
Work at Acreage Holdings
Joseph O. has been a key member of Acreage Holdings since 2019, holding multiple roles including Marketing Specialist, Patient Care Specialist, and Head of IT at The Botanist - Farmingdale location. In his capacity as Marketing Specialist since 2020, he has focused on increasing dispensary revenue and customer retention by marketing to broader audiences. As a Patient Care Specialist, he has utilized his expertise to assist patients in navigating cannabis product options. His role as Head of IT involves overseeing the implementation and training of dispensary software systems, enhancing operational efficiency.
Education and Expertise
Joseph O. has developed a strong foundation in the medical cannabis industry through both formal training and self-education. He is experienced in setting up and training team members on dispensary software systems, including DataOwl and Canpay. His training includes instruction from software manufacturers such as BioTrackTHC, Leafly, and iHeartJane. Additionally, he is self-taught in New York State Medical Marijuana Patient Sign-up procedures, demonstrating his commitment to understanding the regulatory landscape and patient needs.
Background
Joseph O. has a diverse professional background that includes experience in construction and youth programs. He worked as an Assistant Contractor at Murtha Construction for five months in 2006. Prior to that, he served as a Camp Counselor at Hofstra University from 2002 to 2003. His early career experiences have contributed to his skills in teamwork and leadership, which he applies in his current roles.
Achievements
Joseph O. has over four years of cultivation experience in the medical cannabis industry. His extensive research in pain management solutions using medical and recreational cannabis stems from undergoing 30 orthopedic surgeries. This personal experience has informed his approach to recommending cannabis products tailored to patient conditions and treatment goals. His knowledge in science and biology enhances his ability to provide effective product recommendations.
Firefighting and EMT Background
Joseph O. has a background as a Firefighter/EMT-B, where he developed skills in firefighting, victim extraction, and scene control. This experience has equipped him with critical thinking and emergency response skills, which are valuable in high-pressure situations. His training in emergency medical services complements his work in the medical cannabis field, where patient care is paramount.