Patricia Rosi Santucci
About Patricia Rosi Santucci
Patricia Rosi Santucci serves as the Chief Marketing & Strategy Officer at Acreage Holdings, where she has worked since 2023. With extensive experience in marketing and strategy across various companies, she has played a significant role in product innovation and corporate transformation.
Current Role at Acreage Holdings
Patricia Rosi Santucci serves as the Chief Marketing & Strategy Officer at Acreage Holdings, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and the overall strategic direction of the company. Her leadership is focused on enhancing brand presence and driving growth within the New York City Metropolitan Area.
Previous Experience at Acreage Holdings
Before her current role, Santucci held multiple positions at Acreage Holdings. She served as the Chief Marketing Officer from 2022 to 2023, and prior to that, she was the Vice President of Marketing & Innovation from 2020 to 2022. Additionally, she worked as the Senior Vice President of Innovation & Strategy for a brief period in 2022. Her tenure at Acreage Holdings has been marked by significant contributions to innovation and strategic initiatives.
Career Background in Marketing and Advertising
Santucci has extensive experience in marketing and advertising. She worked at Pierce, an Omnicom company, as Chief Creative Officer for 11 years from 2001 to 2012. Her earlier roles include serving as an Account Director at Saatchi & Saatchi Advertising from 1996 to 1999 and as a Senior Account Manager at BBDO from 1994 to 1996. These positions have equipped her with a strong foundation in creative strategy and account management.
Educational Qualifications
Patricia Rosi Santucci holds two MBA degrees in Marketing & Communications. She studied at HEC Montréal from 1991 to 1992 and at EDHEC Business School from 1989 to 1992. Additionally, she completed the Senior Management Graduate Program at Omnicom University from 2008 to 2009. Her educational background supports her expertise in marketing strategy and business management.
Achievements in Brand Development
Santucci has led significant initiatives in brand development and product innovation. She spearheaded the launch of the premium craft brand Superflux, targeting $100MM in revenue. In 2022, she oversaw the launch of over 130 SKUs, emphasizing innovation in product development. Her strategic focus has contributed to the corporate transformation that achieved 11 consecutive quarters of positive EBITDA and over $200MM in topline revenue.