Barbara Chaves
About Barbara Chaves
Barbara Chaves is a Senior Partnership Manager with over seven years of experience in channel development and sales management, currently working at ActiveCampaign and Liaz. She holds a degree in Marketing from Universidade Estácio de Sá and is passionate about building strong partnerships while mentoring women in her community.
Work at ActiveCampaign
Barbara Chaves currently serves as a Senior Partnership Manager at ActiveCampaign, a position she has held since 2023. In this role, she focuses on building and maintaining strong relationships with partners that align with the company's business objectives. Prior to this, she worked at ActiveCampaign as a Channel Account Manager from 2021 to 2023, where she contributed to channel development and sales management.
Education and Expertise
Barbara studied Marketing at Universidade Estácio de Sá, achieving her Graduação from 2019 to 2020. She possesses expertise in client experience automation and inbound marketing, which supports her roles in sales and partnership management. Additionally, she is fluent in English, Spanish, and her native Portuguese, enhancing her ability to engage with diverse partners and clients.
Background
Barbara has over seven years of experience in channel development and sales management, primarily within the SaaS industry. Her career includes various roles at RD Station, where she worked as an Inside Sales Executive, Strategic Partnerships Manager, and Channel Sales Account Manager. She also held a position as a Senior Inside Sales Manager at Octadesk and briefly worked as an Account Executive at ActiveCampaign in 2021.
Achievements
In her current role as Group Manager at Liaz, which she started in 2023, Barbara emphasizes mentorship and empowerment for women through her involvement with Mentorellas, a community created by women for women. She utilizes her strong interpersonal skills and strategic thinking to research and monitor industry trends, contributing to successful partnership outcomes.
Skills and Tools
Barbara has a good command of various tools essential for her roles, including Salesforce, CRM software, Google Workspace, and BI tools. Her proficiency in these platforms aids in effective sales management and client relationship development, allowing her to collaborate with cross-functional teams to achieve mutually beneficial outcomes.