Casey Hill
About Casey Hill
Casey Hill is a Senior Growth Marketing Manager at ActiveCampaign, with extensive experience in marketing and consulting roles across various prestigious firms. He has also served as a professor and instructor, contributing to the fields of entrepreneurship and marketing.
Work at ActiveCampaign
Casey Hill serves as the Senior Growth Marketing Manager at ActiveCampaign, a position he has held since 2023. In this role, he has focused on building organic growth engines with the goal of achieving $1 billion in annual recurring revenue. He has pioneered new growth strategies, including booking his team on numerous podcasts to increase visibility and engagement. Additionally, he hosts the ActiveCampaign podcast 'Angles and Insights,' further contributing to the company's marketing efforts.
Education and Expertise
Casey Hill studied at the University of California, Berkeley, where he earned a Bachelor of Arts (B.A.) in Business/Entrepreneurship and Political Science from 2009 to 2013. He is currently pursuing studies in Entrepreneurial and Small Business Operations at Stanford University, which he began in 2016. His educational background supports his expertise in growth marketing and strategic consulting.
Background
Casey Hill has a diverse professional background, having worked in various roles across multiple industries. He was a Marketing Professor at UC San Diego for one year from 2022 to 2023. Additionally, he has held positions as an Institutional Consultant/Advisor at Third Bridge Group Limited and as a Strategic Advisor at BlackRock and McKinsey & Company. His experience also includes consulting roles at Coleman Research and Guidepoint, where he focused on market analysis and strategic business consulting.
Achievements
Throughout his career, Casey Hill has been involved in significant projects, including providing institutional guidance to private equity and venture capital teams on SaaS pricing and marketing automation. He has collaborated with major firms like McKinsey and BlackRock to offer insights on SMB marketing vendor selection and SaaS marketing tool differentiation. His efforts in podcasting and content creation have enhanced brand visibility and engagement for the organizations he has worked with.