Chris Wood
About Chris Wood
Chris Wood serves as the Director of Demand Generation at ActiveCampaign, bringing extensive experience in digital marketing and demand generation across various companies. He has a proven track record of implementing successful strategies that enhance sales performance and marketing efficiency.
Work at ActiveCampaign
Chris Wood serves as the Director of Demand Generation at ActiveCampaign since 2023. His role involves overseeing demand generation strategies and implementing campaigns to drive growth. He operates in a hybrid work environment based in Chicago, Illinois.
Previous Experience in Demand Generation
Before joining ActiveCampaign, Chris held the position of Senior Director of Demand Generation at Refine Labs from 2022 to 2023. He also served as Director of Demand Generation at Refine Labs from 2021 to 2022. His experience includes leading demand generation strategies for over 12 SaaS companies, focusing on transitioning from low-quality lead generation to true demand creation.
Career Background in Digital Marketing
Chris has a diverse background in digital marketing, having worked at Showpad as a Senior Digital Marketer from 2018 to 2021. He also held various roles at L2TMedia, including Digital Media Manager and Digital Media Supervisor, from 2016 to 2018. His experience encompasses executing campaigns across multiple ad platforms and managing diverse products and audiences.
Education and Expertise
Chris studied at Leeds Beckett University, where he earned a Bachelor of Arts (B.A.) degree in Popular Culture from 2004 to 2007. His educational background complements his extensive experience in demand generation and digital marketing, equipping him with the skills necessary to implement effective marketing strategies.
Achievements in Marketing
Throughout his career, Chris has achieved significant results in marketing. He successfully decreased cost-per-opportunity by over 50% within a six-month period and achieved a 37% increase in marketing-sourced pipeline through innovative campaign strategies. He also implemented strategies that resulted in a 25% reduction in average sales cycle length and an 18% increase in average contract value.