Christina Roughton, MBA
About Christina Roughton, MBA
Christina Roughton, MBA, is a Senior Product Manager specializing in Messaging Channels at ActiveCampaign. She has extensive experience in product management across various companies, including FieldEdge, UPS, and Springbot.
Current Role at ActiveCampaign
Christina Roughton serves as the Senior Product Manager for Messaging Channels at ActiveCampaign. She has held this position since 2023. In her role, she focuses on managing and enhancing messaging solutions, contributing to the company's product strategy and execution.
Previous Experience at ActiveCampaign
Prior to her current role, Christina worked at ActiveCampaign as a Product Manager for Content & Campaigns from 2021 to 2023. During this time, she was responsible for developing product features and strategies that improved user engagement and campaign effectiveness.
Experience at Springbot
Christina held multiple positions at Springbot, starting as a Product Manager from 2019 to 2021 and later as a Senior Product Manager for a brief period in 2021. In these roles, she focused on product development and management, enhancing the platform's capabilities for e-commerce clients.
Background in Product Management
Before her tenure at Springbot, Christina worked at FieldEdge in various roles, including Associate Product Manager from 2017 to 2018 and Product Manager from 2018 to 2019. These positions provided her with foundational experience in product management within the technology sector.
Educational Qualifications
Christina Roughton earned a Bachelor of Science degree in Psychology and Statistics from The University of Georgia, where she studied from 2011 to 2015. She is currently pursuing a Master of Business Administration (MBA) at Georgia State University, expected to complete in 2024, with a focus on Marketing.