Elaine Chau
About Elaine Chau
Elaine Chau is a Senior Lifecycle Marketing Manager at ActiveCampaign, with extensive experience in marketing and client relationship management across various companies, including IBM and Silverpop. She holds a Bachelor's degree from the University of California, Berkeley, and an MBA from UCLA Anderson School of Management.
Work at ActiveCampaign
Elaine Chau currently serves as the Senior Lifecycle Marketing Manager at ActiveCampaign, a position she has held since 2022. Prior to this role, she worked as a Lifecycle Marketing Manager at the same company from 2020 to 2022. In her current role, she focuses on strategic planning and execution of marketing initiatives, ensuring successful implementation and alignment with business goals. Her experience at ActiveCampaign emphasizes her proficiency in managing marketing projects in a remote work environment.
Previous Experience at Acoustic
Elaine Chau worked at Acoustic as a Senior Campaign Manager and Platform Consultant from 2019 to 2020. This role followed her tenure at IBM and was based in Costa Mesa, California. Her responsibilities included overseeing campaign strategies and consulting on platform usage, contributing to the company's marketing efforts during a transitional period after its divestment from IBM.
Career at IBM and Silverpop
Elaine Chau's career includes significant roles at IBM and Silverpop. She served as a Senior Product Consultant for IBM Watson Campaign Automation from 2014 to 2019, where she focused on product strategy and client engagement. Prior to that, she worked at Silverpop, first as an Account Director from 2006 to 2010 and then as an eMarketing Strategy Consultant from 2010 to 2014. These positions involved managing client relationships and developing marketing strategies that aligned with client needs.
Education and Expertise
Elaine Chau holds a Bachelor's of Art in Molecular and Cell Biology from the University of California, Berkeley. She furthered her education by obtaining a Master of Business Administration (M.B.A.) from UCLA Anderson School of Management. Additionally, she has completed training at Trailhead by Salesforce. Her educational background supports her expertise in strategic planning, project management, and process improvement within marketing.
Skills and Professional Development
Elaine Chau possesses a range of skills relevant to her roles in marketing and project management. She is proficient in CRM systems and database analysis, which aids in effective customer relationship management. Her experience includes managing projects from inception to completion while maintaining budgetary and time constraints. She is also adept at training and development, focusing on enhancing team capabilities and performance, and has expertise in process improvement and automation.