Hutton Jackson
About Hutton Jackson
Hutton Jackson is a Senior Manager of Growth Product at ActiveCampaign, where he has worked since 2023. With over nine years of experience in user behavior analysis and product growth strategies, he specializes in optimizing user engagement and conversion rates through data-driven experimentation.
Work at ActiveCampaign
Hutton Jackson has been serving as the Senior Manager of Growth Product at ActiveCampaign since 2023. In this role, he focuses on enhancing user experiences and driving product-led growth strategies. His responsibilities include leveraging data insights and user feedback to inform product development and marketing efforts. Jackson aims to optimize performance and maximize business results through experimentation and strategic initiatives.
Previous Experience
Before joining ActiveCampaign, Hutton Jackson held several positions that contributed to his expertise in growth product management. He worked as a Strategy Consultant at ReachLocal from 2018 to 2019, followed by a role as Growth Product Manager at McAfee from 2019 to 2021. Additionally, he served as a Digital Media Consultant at ACTIVE Network from 2014 to 2018 and as a Senior Product Manager at Matic from 2021 to 2023. Each position allowed him to develop skills in user behavior analysis and data-driven decision-making.
Education and Expertise
Hutton Jackson earned a Bachelor's degree in Industrial and Organizational Psychology from Oral Roberts University, where he studied from 2010 to 2014. His educational background complements his professional experience, providing him with a strong foundation in understanding user behavior and organizational dynamics. Over his nine years in the industry, he has cultivated expertise in growth strategies, conversion rate optimization, and A/B testing methodologies.
Achievements in Growth Product Management
Throughout his career, Hutton Jackson has established a proven track record in creating and managing successful experimentation programs. He focuses on identifying user pain points and crafting data-driven hypotheses to enhance user engagement and conversion rates. His commitment to continuous improvement and data-driven decision-making has led to measurable business impacts across various industries.
Collaborative Work Style
Hutton Jackson thrives in fast-paced, collaborative environments. He enjoys working closely with cross-functional teams to drive results and align product development with marketing strategies. His approach prioritizes user feedback and data insights, ensuring that product teams deliver features that resonate with users and support overall business objectives.