Justine Ba Maung
About Justine Ba Maung
Justine Ba Maung serves as the Senior Director of Marketing at ActiveCampaign, where she has worked since 2023. She has extensive experience in marketing operations and analytics, having previously held various roles at ActiveCampaign and Grainger.
Work at ActiveCampaign
Justine Ba Maung currently serves as the Senior Director of Marketing at ActiveCampaign, a position she has held since 2023. In her role, she oversees Marketing Operations and Analytics, focusing on data-driven decision-making processes. She leads the Pricing and Promotions strategy, aiming to optimize marketing operations. Prior to her current role, she worked at ActiveCampaign as the Director of Lifecycle Marketing from 2021 to 2022 and as the Senior Manager of Lifecycle Marketing from 2020 to 2021.
Previous Experience at Grainger
Justine Ba Maung has held multiple positions at Grainger, contributing to various aspects of digital marketing and financial analysis. She worked as a Senior Financial Analyst in Digital Product & eCommerce from 2015 to 2016. Following this, she served as the Manager of Digital Optimization from 2016 to 2018 and then as the Senior Manager of Digital Performance & Optimization from 2018 to 2019. Her roles involved enhancing digital marketing strategies and performance metrics.
Education and Expertise
Justine Ba Maung studied at Gies College of Business at the University of Illinois Urbana-Champaign, where she earned a Bachelor of Science in Finance with a minor in Spanish. Her educational background provides her with a solid foundation in financial analysis and business operations, which she applies in her marketing roles.
Co-Founder of etchible
In addition to her role at ActiveCampaign, Justine Ba Maung is a Co-Founder of etchible, a position she has held since 2020. Based in Chicago, Illinois, etchible focuses on innovative marketing solutions. Her involvement in this venture complements her extensive experience in marketing and analytics.
Background
Justine Ba Maung completed her secondary education at Niles West High School. Her career trajectory includes significant roles in both marketing and financial analysis, demonstrating a diverse skill set that spans multiple industries.