Kelly O'connell
About Kelly O'connell
Kelly O'Connell serves as the Chief Product Officer at ActiveCampaign, where she leads product strategy and innovation. With extensive experience in product management and customer success, she has held various roles at ActiveCampaign and other organizations, contributing to the automation market and empowering businesses.
Current Role as Chief Product Officer
Kelly O'Connell serves as the Chief Product Officer at ActiveCampaign since 2023. In this role, she leads the vision, strategy, and execution of a platform designed to empower over 150,000 businesses in creating personalized customer experiences. Her focus is on delivering value by contextualizing the platform to user goals and driving innovation within a competitive landscape. O'Connell collaborates with cross-functional teams to build scalable processes and leverage data and feedback.
Experience at ActiveCampaign
O'Connell has held multiple positions at ActiveCampaign, starting as a Solutions Architect from 2017 to 2018. She then progressed to roles including Principal Product Manager from 2018 to 2020, Director of CXA Innovation and Product Strategy for 8 months in 2020, and Senior Vice President of Product from 2022 to 2023. Additionally, she served as VP of Product Strategy from 2020 to 2022, contributing significantly to the company's product development and strategy.
Professional Background and Previous Roles
Before her tenure at ActiveCampaign, O'Connell worked at Hallmark Data Systems as a Product Owner and Solutions Consultant. She also held various positions at Borders, including Corporate Sales Representative, Cafe Supervisor, and Training Supervisor. Her early career included an editorial internship at Holcomb Hathaway, Publishers. This diverse background has equipped her with a comprehensive understanding of product management and customer success.
Education and Academic Background
O'Connell studied at Arizona State University, where she earned a Bachelor of Arts in Literature from 2011 to 2012. She also attended Brigham Young University from 2005 to 2007. Her academic background has contributed to her analytical skills and understanding of user needs in product development.
Involvement in Professional Organizations
O'Connell is an Executive Edge Council Member at Women In Product, a role she has held since 2024. She participates in the Executive Edge program, a collaboration with the Athena Alliance, aimed at equipping women and non-binary product leaders with executive skills. Additionally, she is a Founding 500 Member at Product Marketing Alliance, where she has been active since 2020.