Matt Britt
About Matt Britt
Matt Britt serves as the Director of Engineering for the Customer Data Platform at ActiveCampaign, where he has worked since 2021. He has a background in software engineering and management, with previous roles at Salesforce and ExactTarget.
Current Role at ActiveCampaign
Matt Britt serves as the Director of Engineering for the Customer Data Platform (CDP) at ActiveCampaign. He has held this position since 2021, contributing to the development and enhancement of the CDP. In this role, he collaborates closely with engineering, quality assurance, and DevOps teams to ensure the timely and high-quality delivery of products. His leadership is instrumental in driving innovation and growth within the organization.
Previous Experience at Salesforce
Before joining ActiveCampaign, Matt Britt worked at Salesforce in various capacities. He served as the Director of Software Engineering for Messaging from 2018 to 2019 in the Indianapolis area. He also held the role of Senior Manager for Software Development from 2016 to 2018 and was the Director of Software Engineering for Customer and Service Insights from 2019 to 2021. His tenure at Salesforce spanned multiple years and involved significant contributions to software engineering initiatives.
Career at ExactTarget
Matt Britt's career includes extensive experience at ExactTarget, where he held several key positions. He worked as a Software Engineer from 2003 to 2006, then progressed to Technical Lead, Product from 2006 to 2011. He later became the Manager of Software Development in Marketing Automation Engineering from 2012 to 2013. His role as Principal Software Engineer in 2012 further solidified his expertise in software development and engineering management.
Education and Expertise
Matt Britt studied at Purdue University, where he earned a Bachelor of Science degree in Computer and Information Technology with a focus on Business. His educational background provides a strong foundation for his career in software engineering and management, enabling him to effectively lead teams and projects in the technology sector.
Achievements in Cost Reduction
In 2023, Matt Britt led an initiative at ActiveCampaign that successfully reduced reporting infrastructure costs by 35%. This achievement reflects his capability to implement strategic changes that enhance operational efficiency and contribute to the overall success of the organization.