Meredith Felton
About Meredith Felton
Meredith Felton is a Product Marketing Lead at ActiveCampaign, where she supports a 30-person business unit. She has a diverse background in product marketing across various industries and has held several marketing roles in organizations such as UPMC Health Plan, Crossbeam, and Henderson Brothers, Inc.
Current Role at ActiveCampaign
Meredith Felton serves as the Product Marketing Lead at ActiveCampaign, a position she has held since 2023. In this role, she supports a 30-person business unit within a larger organization that employs 1,000 individuals. Her responsibilities include developing and executing product marketing strategies to enhance the company's offerings and market presence.
Previous Experience in Product Marketing
Prior to her current role, Meredith worked as a Senior Product Marketing Manager at Crossbeam from 2022 to 2023. She also held the position of Product Marketing Manager at Visual Lease for three months in 2021 and served as Product & Content Marketing Manager at Jetpack Workflow for five months in the same year. Her diverse experience spans various industries, including B2C, B2B consulting, EdTech, B2G, and B2B SaaS.
Career Development and Mentorship
Meredith engages in mentorship and coaching for her marketing team and the product marketing managers within her parent company. She acts as a solo product marketer and collaborates closely with a product director for specific products, including Postmark and DMARC Digests. Her leadership fosters growth and development within her team.
Educational Background
Meredith studied at the University of Cincinnati, where she earned a Bachelor of Science degree in English, Secondary Education from 2010 to 2014. Additionally, she participated in the PSEO Program at the University of Dayton from 2009 to 2010. She has also completed a 200-Hour Yoga Teacher Training at One Point One Yoga in 2017.
Early Career and Skills Development
Meredith's early career includes roles at UPMC Health Plan, where she worked as a Sales Associate and later as a Sales and Marketing Coordinator. She also gained experience at Henderson Brothers, Inc. as a Sales and Marketing Associate and Marketing Coordinator. These positions contributed to her foundational skills in sales and marketing, preparing her for her future roles in product marketing.