Rob Zimmerman
About Rob Zimmerman
Rob Zimmerman serves as the Customer Marketing Manager at ActiveCampaign, where he has worked since 2022. He has a diverse background in customer marketing, sales development, and consulting, with previous roles at companies such as Workday, WeWork, and Goldman Sachs.
Work at ActiveCampaign
Rob Zimmerman has been serving as the Customer Marketing Manager at ActiveCampaign since 2022. In this role, he has developed a customer diversity program aimed at highlighting customers from underrepresented groups and integrating their voices into diversity, equity, and inclusion (DEI) initiatives. Additionally, he built a holistic advocacy program that encompasses testimonial sourcing, production, sales enablement, and public relations activation. He also optimized the sales reference request process, achieving a 30% reduction in service level agreements (SLAs). Furthermore, he co-founded the Customer Advisory Board, which involved sourcing members, drafting the charter, and creating incentives.
Previous Experience
Before joining ActiveCampaign, Rob Zimmerman held various positions in different organizations. He worked at Workday as a Sales Development Manager for the Customer Segment from 2015 to 2017. He also served as the Customer Marketing Manager and Head of Pride Employee Resource Group at WeWork from 2018 to 2019. Additionally, he was self-employed as a Social Media Consultant from 2015 to 2021. His earlier experience includes a role as a Private Wealth Management Analyst at Goldman Sachs from 2012 to 2015 and as a Learning and Development Consultant at Multiple Hats Management from 2019 to 2022.
Education and Expertise
Rob Zimmerman has a diverse educational background. He studied International Relations and Affairs at the University of Cambridge in 2011. He earned a Bachelor of Arts degree in Russian Language and Literature from Brigham Young University between 2009 and 2012. Additionally, he studied Music at Arizona State University from 2005 to 2009. His educational experiences have contributed to his expertise in customer marketing and engagement strategies.
Background
Rob Zimmerman has a varied professional background with experience across multiple sectors. He began his career in finance at Goldman Sachs, followed by roles in customer marketing and sales development. His work has spanned across different locations, including Salt Lake City, Utah, and remote positions. His involvement in customer advocacy and diversity initiatives reflects his commitment to enhancing customer engagement and representation.