Supal Desai
About Supal Desai
Supal Desai is a Product Marketing Manager specializing in Growth and Ecommerce at ActiveCampaign in Chicago, Illinois. With a diverse educational background and extensive experience in product marketing, Desai has contributed to various organizations, including Ellequate and Northbeam.
Work at ActiveCampaign
Supal Desai serves as the Product Marketing Manager for Growth & Ecommerce at ActiveCampaign, a role she has held since 2024. Based in Chicago, Illinois, she focuses on driving growth initiatives and enhancing the company's ecommerce strategies. Her responsibilities include overseeing marketing campaigns aimed at increasing user engagement and conversion rates. Desai's work involves collaboration with various teams to align product offerings with market demands.
Education and Expertise
Supal Desai has a diverse educational background. She studied Arabic Language and Literature at the University of Jordan. She also earned a Master of Arts (MA) from the University of St Andrews. Additionally, she holds a Bachelor of Arts (BA) from Miami University. This educational foundation supports her expertise in product marketing and strategic communication.
Professional Background
Before her current position, Supal Desai accumulated extensive experience in product marketing and analysis. She worked as a Product Marketing Consultant at Ellequate from 2021 to 2022. Prior to that, she served as the Director of Product Marketing & Enablement at Northbeam from 2022 to 2023. Her earlier roles include Corporate Governance Associate at an Oil & Gas Company in London and an Analyst for the United States Federal Government in Washington, D.C.
Achievements in Product Marketing
Supal Desai has led several initiatives in her product marketing roles. She collaborated with the Business Intelligence team to create customer feedback programs that utilized surveys and interviews for product enhancement. Desai spearheaded trial conversion initiatives through targeted marketing campaigns and A/B testing, which improved trial-to-paid user conversion rates. She also designed in-app experimentation strategies to optimize conversion and adoption rates, and led the development of a Go-to-Market (GTM) process for her previous organization.