Ted Rubin

President/Founder/Chairman @ ActivEngage

About Ted Rubin

Executive Chairman in the Automotive Industry

Ted Rubin holds the position of Executive Chairman, bringing over 100 years of combined experience in the automotive industry. His leadership is marked by significant involvement in integrating major automotive platforms, such as Autotrader, Cox Automotive, and Fortellis. Rubin's role extends to forming partnerships with leading companies like General Motors and Southeast Toyota, reflecting his deep-rooted expertise and strategic vision in the industry.

Pioneering Digital Retailing Tools

Ted Rubin has played a pivotal role in developing and integrating digital retailing tools designed to streamline the car-buying process for customers. His efforts focus on enhancing dealer interactions and providing seamless online customer experiences. By leveraging these tools, dealerships can offer a more efficient and customer-friendly purchasing journey.

Innovations in Communication Technology for Dealerships

Ted Rubin has spearheaded the development of innovative communication technologies aimed at improving dealership interactions. One notable innovation includes the piloting and release of the Flip2txt feature, which helps reduce stress on dealership phone lines by converting calls to text. Additionally, he has developed an app that integrates video conferencing capabilities, further enhancing live interactions between dealers and customers.

Data Security and Compliance in the Automotive Industry

Ted Rubin prioritizes data security and compliance with industry standards in his initiatives. His commitment to safeguarding customer data and ensuring adherence to regulatory requirements is evident in his leadership and the technologies he supports. This emphasis on security helps build trust and reliability among customers and industry stakeholders.

Speaking Engagements and Industry Contributions

Ted Rubin has been an active speaker at industry events such as the National Automobile Dealers Association (NADA) conferences, where he has discussed topics like digital natives and new technologies in the automotive sector. His contributions to these events highlight his thought leadership and forward-thinking approach to industry trends and advancements.

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