Jacob Hollifield
About Jacob Hollifield
Jacob Hollifield is a Sales Development Representative with over 19 years of experience in sales and customer service. He specializes in the Home Services vertical, focusing on improving conversion rates and reducing cost per lead through consent-based marketing strategies.
Current Role at ActiveProspect
Jacob Hollifield serves as a Sales Development Representative at ActiveProspect since 2023. In this role, he focuses on enhancing lead quality and streamlining lead delivery to CRM systems through the use of LeadConduit, a real-time lead optimization platform. His responsibilities include improving conversion rates and reducing cost per lead, particularly within the Home Services vertical.
Previous Experience in Sales and Customer Service
Jacob has over 19 years of experience in sales and customer service. He previously worked at SmartRecruiters as a Sales Development Representative from 2021 to 2022. Prior to that, he spent three years as a Coach Operator at Spokane Transit Authority from 2018 to 2021. His career began at Enterprise Rent-A-Car, where he held roles as Management Trainee and Account Representative from 2011 to 2018.
Educational Background
Jacob studied at Eastern Washington University, where he earned a Bachelor of Arts in Parks, Recreation and Leisure Facilities Management from 2006 to 2009. He also attended Community Colleges of Spokane, achieving an Associate of Arts in Liberal Arts and Sciences/Liberal Studies from 2004 to 2006.
Expertise in Lead Generation Strategies
Jacob specializes in optimizing lead generation strategies to create new business opportunities and exceed sales targets. His focus on consent-based marketing strategies allows companies to improve their conversion rates while managing costs effectively.
Early Career at Big 5 Sporting Goods
Before his extensive experience in sales and customer service, Jacob worked as an Assistant Manager at Big 5 Sporting Goods from 2006 to 2011. This role contributed to his foundational skills in management and customer engagement.