Ruben Ugarte
About Ruben Ugarte
Ruben Ugarte serves as the General Manager of Home Services and Alliance Partnerships at ActiveProspect, where he focuses on customer acquisition technology for home service brands. He has extensive experience in business development across various companies in the home services and solar industries, leveraging his background in construction to address industry challenges.
Current Role at ActiveProspect
Ruben Ugarte serves as the GM of Home Services and Alliance Partnerships at ActiveProspect since 2024. In this role, he focuses on enhancing customer acquisition strategies for home service brands. His responsibilities include overseeing partnerships and developing innovative solutions to improve operational efficiency within the sector.
Previous Experience in Business Development
Before joining ActiveProspect, Ruben held several key positions in business development. He worked as the Sr. Business Development Director at Sungevity from 2017 to 2018 and as the Director of Business Development at Horizon Solar Power from 2014 to 2018. His experience in these roles contributed to his understanding of the home services market and customer acquisition strategies.
Background in Construction
Ruben Ugarte has a background in construction, having grown up in a roofing family in Los Angeles. This upbringing has informed his approach to marketing and customer acquisition in the home services sector. His insights into the challenges faced by contractors enable him to develop effective solutions tailored to their needs.
Expertise in Lead Generation and API Integrations
Ruben specializes in educating contractors on the benefits of API integrations to enhance operational efficiency and reduce acquisition costs. He has played a significant role in scaling customer acquisition and sales for various home services businesses through his expertise in lead generation and data analytics.
Podcast Contributions on Lead Generation Strategies
Ruben has participated in the Channel Automation Podcast, where he discussed lead generation strategies and compliance. He shared insights on optimizing and automating lead generation for home services brands, showcasing his commitment to advancing industry practices.