Simone Gatti
About Simone Gatti
Simone Gatti serves as the Senior Manager of Demand Generation at ActiveProspect, where he manages a team and collaborates with various departments. He has a strong background in digital marketing and demand generation, with previous roles at KPMG, Yourbiz Srl, and LeadsBridge.
Current Role at ActiveProspect
Simone Gatti serves as the Senior Manager of Demand Generation at ActiveProspect since 2022. In this role, he manages a team of four individuals and collaborates with two external agencies. His responsibilities include developing and executing Go-to-Market strategies in partnership with major platforms such as Facebook, Google, LinkedIn, and TikTok. He reports directly to the company's American VP of Marketing and engages in weekly collaborations with various teams, including SEO, Data, Product, Sales, Partnership, and Service Delivery.
Professional Experience
Simone Gatti has a diverse professional background in demand generation and digital marketing. He previously worked at LeadsBridge as the Manager of Demand Generation from 2021 to 2022. Prior to that, he held the position of Digital Marketing Manager at Yourbiz Srl from 2018 to 2021, after serving as a Digital Marketing Specialist there from 2016 to 2018. His early career included roles at KPMG as a Revisore contabile and at Prysmian Group as a Controlling and Reporting Specialist.
Educational Background
Simone Gatti has a solid educational foundation in business and finance. He studied at Università degli Studi di Bergamo, where he earned a degree in Business Administration and Management from 2009 to 2011. He also attended the University of Deusto as an Erasmus student from 2007 to 2008. Additionally, he completed a Master in Digital Marketing at Digital Coach from 2015 to 2016 and studied Business Administration at Université catholique de Lille from 2009 to 2010.
Teaching Experience
Simone Gatti has contributed to academia by teaching Digital Marketing courses at IULM University of Milan and the University of Bergamo. He also served as a University Lecturer for the Master in Digital Business Development at SdM University of Bergamo from 2021 to 2022. His teaching roles reflect his expertise in digital marketing and business development.
Skills and Expertise
Simone Gatti possesses expertise in demand generation, digital marketing, and business management. He has experience in managing teams and developing marketing strategies that align with business objectives. His collaborative work with major tech companies and internal teams highlights his ability to integrate marketing efforts across various channels and functions.