Steve Rafferty
About Steve Rafferty
Steve Rafferty, CEO & Founder
Steve Rafferty is the CEO and Founder of ActiveProspect, a company he started in 2004. Rafferty's initiative to establish the company emerged from his firsthand experiences with the difficulties customers faced in managing online lead generation campaigns. His leadership has been pivotal to the company's growth and reputation within the industry.
Steve Rafferty's Background in Digital Marketing
Steve Rafferty began his career in digital marketing in 1999. He worked with several Bay Area venture-backed startups, which provided him with valuable insights and experience in the field. These early opportunities helped shape his understanding of online marketing and lead generation, leading to his eventual founding of ActiveProspect.
Founding and Growth of ActiveProspect
In 2004, Steve Rafferty founded ActiveProspect, driven by the goal of creating a sustainable company. He opted to bootstrap the company, avoiding external funding sources with the aim of building something enduring. Under his leadership, ActiveProspect has grown mainly through referrals and has become highly respected in the industry.
Steve Rafferty on ActiveProspect's Future
Steve Rafferty is enthusiastic about the future growth of ActiveProspect. Having built a robust foundation, Rafferty looks forward to the next stages of the company’s development. His vision continues to guide the strategic direction of ActiveProspect as it navigates new opportunities in the lead generation industry.