Arif Khwaja
About Arif Khwaja
Arif Khwaja is a Creative & Brand Manager at ACTO, where he has led significant improvements in website design and event marketing. With a background in interactive technology and visual effects, he has played key roles in various creative positions since 2014.
Work at ACTO
Arif Khwaja currently serves as the Creative & Brand Manager at ACTO, a position he has held since 2022. In this role, he leads the creative team in various initiatives, including a significant redesign of the company's website using WordPress, which resulted in a 50% decrease in bounce rate. Prior to this, he worked as a Digital Media Manager from 2018 to 2022 and as a Media Specialist from 2016 to 2018. His contributions have included optimizing the organization’s swag management platform and directing the implementation of an internal intranet platform to enhance communication across departments.
Education and Expertise
Arif Khwaja studied at Seneca Polytechnic, focusing on Interactive Technology, Video Graphics, and Special Effects, where he achieved a specialization in Animation. His educational background provides a strong foundation for his work in creative management and digital media. This expertise is evident in his ability to manage cross-departmental projects and support high-value deals, showcasing his skills in both creative and operational aspects.
Background
Before joining ACTO, Arif Khwaja gained valuable experience in the creative industry through various roles. He worked as a VFX Artist/Generalist at Playfight from 2014 to 2015 and completed an internship at Fort York VFX in 2014. Additionally, he served as an Audio Visual Technician at Seneca College of Applied Arts and Technology for seven months in 2013. His diverse background in visual effects and audio-visual technology has contributed to his current role in brand management.
Achievements
Arif Khwaja has played a pivotal role in achieving significant business outcomes at ACTO, including the successful closure of high-value deals reaching up to US$ 2 million. His leadership in transforming the company’s website and collaborating with vendors to create engaging conference booths has generated substantial interest in ACTO’s products and services. His efforts in optimizing the swag management platform and enhancing internal communication reflect his commitment to improving operational efficiency.