David De Rego
About David De Rego
David De Rego serves as the VP of Product Marketing at Acumatica, a position he has held since 2024. With over 28 years of experience in B2B marketing within the software industry, he has held various leadership roles at companies such as SoftwareONE, Ruby Receptionists, and Viewpoint Construction Software.
Work at Acumatica
David De Rego currently serves as the Vice President of Product Marketing at Acumatica, a position he has held since 2024. He works remotely and focuses on driving product marketing strategies that align with the company's goals. His role involves overseeing marketing initiatives that enhance product visibility and market penetration.
Previous Experience in Marketing Leadership
Before joining Acumatica, David held several significant roles in marketing leadership. He was the North America Industry Marketing Leader at SoftwareONE from 2022 to 2024. Prior to that, he served as the Chief Marketing Officer at Ruby Receptionists from 2016 to 2018. His extensive experience includes positions at Viewpoint Construction Software, where he contributed to substantial revenue growth.
Education and Expertise
David De Rego earned a Bachelor of Business Administration (BBA) degree in Marketing and Management from the University of Portland, where he studied from 1982 to 1986. His educational background complements over 28 years of leadership experience in B2B marketing within the software industry, focusing on construction and real estate sectors.
Achievements in Revenue Growth
During his tenure at Viewpoint Construction Software, David played a crucial role in scaling revenue from $18 million to $150 million. He also achieved a 51% Compounded Annual Growth Rate in sales-ready leads, demonstrating his effectiveness in driving marketing strategies that yield significant business results.
Diverse Marketing Roles
David has held various marketing roles throughout his career, including positions at Sage Software, Timberline Software, and ProjectMark. His experience spans from service marketing management to vice president roles, showcasing his versatility and depth of knowledge in the marketing field.