Gary Rippen
About Gary Rippen
Gary Rippen is an experienced marketing professional currently serving as the Director of Marketing at Acumatica. He has a proven track record of driving significant revenue growth and lead generation across various companies, including NFR Security and Computer Associates.
Current Role at Acumatica
Gary Rippen has served as the Director of Marketing at Acumatica since 2010. In this role, he oversees marketing strategies and initiatives that enhance the company's brand presence and drive customer engagement. His extensive experience in marketing leadership positions contributes to Acumatica's growth in the competitive cloud ERP market.
Previous Experience in Marketing Leadership
Before joining Acumatica, Gary Rippen held several significant marketing roles. He was the Director of Marketing at NFR Security from 2003 to 2006, where he rebuilt the company's marketplace credibility, leading to substantial increases in leads and website traffic. He also served as the Director of Distribution Solution Marketing at Infor Global Solutions from 2008 to 2010.
Educational Background in Global Marketing
Gary Rippen studied at the Thunderbird School of Global Management, where he earned an MBA with a focus on Global Marketing & Management. His education provided him with a strong foundation in marketing principles and strategies, which he has applied throughout his career.
Achievements in Product Launch and Revenue Growth
Gary Rippen has a proven track record of driving revenue growth and successful product launches. He initially launched Computer Associates’ 'Unicenter' product, achieving first-year sales of $10 million. At Transform Logic Corporation, he re-positioned product offerings, resulting in a 700% increase in lead count and a 50% increase in annual revenue.
Impact on Marketing Strategies at Previous Companies
Throughout his career, Gary Rippen has revitalized marketing strategies at various organizations. At MERANT, he created branding programs that led to a 900% increase in unaided awareness. His work at Viasoft resulted in a 75% revenue increase during the initial year, marking the company's first growth in three years.