Irina Barber, Ph.D.
About Irina Barber, Ph.D.
Irina Barber, Ph.D., serves as the Senior Director of Integrated Marketing and Demand Generation at Acumatica, bringing over five years of experience in IT marketing. She holds a Ph.D. in history and multiple master's degrees, and has worked in various marketing roles across notable companies including Expedia Group and Veeam Software.
Current Role at Acumatica
Irina Barber, Ph.D., serves as the Senior Director of Integrated Marketing and Demand Generation at Acumatica. She has held this position since 2022 in Kirkland, Washington. In her role, she oversees marketing strategies that integrate various channels to enhance demand generation efforts. Her leadership focuses on driving growth and engagement within the IT industry.
Previous Experience in Marketing
Before her current role, Barber worked at several notable companies in the marketing field. She was the Director of Integrated Marketing and Demand Generation at Acumatica from 2020 to 2022. Prior to that, she served as the Senior Marketing Manager at Expedia Group from 2016 to 2019. Her experience also includes positions at ZenLedger.io as Marketing Director and various roles at Veeam Software, including Marketing Communications Specialist and Channel Marketing Specialist.
Educational Background
Irina Barber holds a Ph.D. in History with a focus on political marketing from Saint Petersburg State University, where she studied from 2010 to 2013. She also possesses two master's degrees: one in International/Global Studies from Saint Petersburg State University, completed in 2010, and another in Droit des médias from Aix-Marseille University, achieved in 2010. Additionally, she earned a Master of Laws (LL.M.) from Collège Universitaire Français between 2007 and 2009.
Language Proficiency
Barber is fluent in three languages: English, French, and Russian. This multilingual ability enhances her communication skills and allows her to engage effectively with diverse audiences in the global market.
Industry Experience
With over five years of experience in marketing specifically within the IT industry, Barber has focused on software, virtualization, and cloud computing. Her extensive background in this sector informs her strategic approach to marketing and demand generation.